When the movie “Frozen” was released, its themes of individuality and sisterhood resonated with a generation of kids in Hong Kong. So, for World of Frozen’s grand opening, we rekindled their love of the story—and offered glimpses into the one-and-only place on Earth where they can Let It Go Like Never Before.

:15 Teaser

:30 Film

OOH

ECD: Kurt Fries - CD: Chris Kloet - ACD: Tara Remiasz - SAD: Lukas Reichert - Director: Joshua Walker - VFX: Fin - Audio: Another Country - Illustration: Disney Animation Studios - Photographer: Frédéric Lagrange - Retouchers: Matt Moscato & Richard Roberts