After its renovation, Mickey’s Toontown reopened with more play, more accessibility,
and more room to just exist in the fun.

To spread the word, we built Welcome Fun & All—a fully integrated launch spanning TV, OLV, social, OOH, and radio. We collaborated with Disney Animation Studios to hand-draw authentic Toons and partnered with Director Misko Iho and VFX house Blockhead to seamlessly blend animation and live action—bringing the land to life in a way that felt unmistakably Disney.