After a long-awaited renovation, Mickey’s Toontown was more fun and accessible than ever—with all-new ways to play and plenty of green space to spread out and unwind. To get the word out, my partner and I created the Welcome Fun & All campaign, which included TV, OLV, social, OOH and radio, and brought it to life with the help of an amazing team. Working in collaboration with Disney Animation Studios to hand draw our Toons and VFX house Blockhead to bring the land to life, the agency team and director Misko Iho made this reimagined land shine.