Silver Tree Beer and Spirits doesn’t make your run of the mill swill. They are craft, artisanal, fancy—whatever you wanna call it—they put some serious time and effort into making their booze. So, we put a whole lot of love into developing their brand story for their new Ginny Smith Gin. It’s inspired by the distiller’s grandmother—Ginny Smith. And since all their ingredients are hand-grown, we made sure to incorporate natural elements that really let the brand speak.